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Back in the early days of content marketing, content was published just for the sake of it. It was said that the more you publish, the odds of getting more shares grow, so that was the thing to do, at that time. There were no clear benchmarks on the frequency and volume of posts, no accurate metrics pointing what should one do to benefit from optimal performance. However, that has changed; now you can take advantage of being acquainted with current benchmarks.

Social media is, by itself, the world in which there are a set of unspoken rules most people choose to abide by. Meanwhile, others prefer breaking them. In this blog post, I’m going to refer to three of these rules that I break. Nonetheless, before getting started.